Program Priority Area: Commercial Horticulture
Geographic Area: Central Alabama Region (SET 4: Autauga, Bibb, Chilton, Elmore, Jefferson, Lowndes, Montgomery, Shelby, and St. Clair Counties)
The Commercial Horticulture Program Priority Area is diverse covering agricultural production of commercial fruits, vegetables, turf, nursery, greenhouse, and the landscape industry. The Commercial Horticulture Extension Team is comprised of specialists, coordinators, and regional extension agents. The Agent will be housed in the Shelby County office located in the central area of the Alabama Cooperative Extension System in the region. Commercial Horticulture programs support the need for global food security and growing farm profits for experienced and beginning farmers, along with educational support to the ornamental and landscaping industry.
The Regional Extension Agent (REA) will be a participating member of the Commercial Horticulture Team and develop his/her expertise to compliment the team activities as well as provide educational leadership to deliver research based information in the area of commercial horticulture within their assigned region. The REA will participate in regional/state grower associations and other stakeholder groups representing commercial horticulture and develop a strong relationship as an educational leader among these entities. Educational programming will be developed independently and collectively based on measurable situational needs assessment for accomplishing short-term, mid-term, and long-term goals within commercial horticulture. The REA will utilize all available and emerging digital technologies in their educational efforts as well as utilize more traditional educational methods such as newsletters, news articles, timely information sheets, workshops, group meetings, demonstrations, and farm visits.
The REA will participate in the grant writing process and participate in activities that support applied research/demonstrations beneficial to clientele within their region. REA will assist the team leader and administrators in project outcome and impact evaluations for digital and face-to-face activities. REA will participate in professional development opportunities offered within the System and through professional associations to enhance themselves both professionally and personally within the Alabama Cooperative Extension System.